Franchimp
Franchise Market Update: Weekly Overview & Spotlight on Big Blue Swim School

QSR

Franchise Market Update: Weekly Overview & Spotlight on Big Blue Swim School

Market Analyst

Market Analyst

·16 min read

Monthly Overview

Welcome to this week's franchise market update. We're tracking 82 total franchises this week, with exciting additions across multiple sectors.

Data Update Statistics

Franchise Activity This Month

  • New Franchise Additions2
  • Updated Franchise Records40
Total42

Updated Data

  • Email Addresses30
  • New FDDs42
  • Logos34
  • Phone Numbers42
  • Websites42

New Franchise Additions

This month we welcomed 4 new franchise brands across diverse industries.

Food & Beverage

2 new brands
Restaurant:
  • Pepper Lunch
  • The Budlong Hot Chicken

Home Service

1 new brand
Maintenance & Repairs:
  • RoofAid

Professional Services

1 new brand
Maintenance & Repairs:
  • Status - Solutions Network

Franchise Updates Summary

This month we processed 20 franchise updates across multiple sectors.

Home Services

4 updates
Building & Construction:
  • Border Magic
Cleaning Services:
  • Coverall
Maintenance & Repairs:
  • Aerus
  • Junk Shot

Retail

1 update
Specialty Retail:
  • Crown Trophy

Education & Arts

1 update
Education:
  • Abrakadoodle

Lodging & Leisure

6 updates
Hotels & Resorts:
  • Crowne Plaza
  • InterContinental Hotels & Resorts
  • EVEN Hotels
  • avid hotels
  • Vignette Collection
Lodging:
  • Holiday Inn

Food & Beverage

7 updates
Baked Goods:
  • Ben's Soft Pretzels
  • Cinnaholic
Cafes & Coffee Shops:
  • Caribou Coffee
Food Retail (Grocery:
  • Doc Popcorn
Restaurants (Sit-Down):
  • Green Leaf's Beyond Great Salads
  • Penn Station
  • Hot Head Burritos

Professional Services

1 update
Home Services:
  • Neat Method

Franchise Spotlight: Big Blue Swim School

Big Blue Swim School was founded in 2009 by competitive swimmers Chris DeJong and John Lonergan.

Company Profile

Founded
Illinois, USA
Franchise Launched
2009
Concept
Children Sports
Service Model
Children's Sports Schools and Training Centers

What They Do:

Big Blue Swim School Franchising, LLC is an Illinois-based franchisor that began offering franchises in September 2018. The company develops and franchises premium, indoor swim schools for children aged 3 months to 12 years old. The brand is built on the "Big Blue Difference," which emphasizes a proprietary curriculum, professional adult instructors, and state-of-the-art facilities with 90-degree water to create a safe and comfortable learning environment. A franchisee's primary responsibility is to develop and operate a high-end swim school that delivers a consistent, quality educational experience for families.

Why we like it:

It has a unique, mission-driven opportunity in the non-food sector, capitalizing on the consistent, year-round demand for children's water safety and enrichment activities. The business model is designed for recurring revenue through weekly lessons and targets dense, family-oriented suburban demographics. The significant capital required to build a facility creates high barriers to entry, giving franchisees a defensible position in their market. The brand's focus on providing a premium service with highly trained instructors and superior facilities allows it to stand out as a trusted community resource for parents.

Behind the numbers:

  • Unit Growth: As of December 31, 2024, the system included 42 total operating schools. This total includes 23 franchised units and 19 affiliate-owned units. The number of franchised schools has grown from 15 in 2023 and 7 in 2022.
  • Average Sales: Big Blue Swim School does not provide a Financial Performance Representation in Item 19 of its FDD. The franchisor makes no claims about a franchisee's potential sales or profits. Any financial projections must be developed independently by the prospective franchisee.
  • Investment: The total estimated initial investment to open a Big Blue Swim School franchise ranges from $2,108,000 to $3,760,500. This range includes an initial franchise fee of $50,000 that is paid to the franchisor.

Performance Metrics

Unit Development

End 2024

Total Units:
42
Company-Owned:
19
Franchised:
23

Revenue Performance

Avg. Annual Sales:
$Not disclosed
Top Quartile:
$Not disclosed

Investment Requirements

Total Investment Range:
$2,108,000 - $3,760,500
Initial Franchise Fee:
$50,000

Support Structure

The franchise agreement includes an initial training program provided by the franchisor for the franchisee's key management team. Franchisees must pay ongoing fees totaling 16% of gross revenue, which breaks down into a 6% royalty fee, 2% brand fund contribution, 2% software license fee, and 6% local marketing spend. The 2025 Franchise Disclosure Document reveals that some former franchisees have signed confidentiality clauses, potentially restricting their ability to share their experiences openly with prospective franchisees.

Big Blue Swim School logo

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