Monthly Overview
Welcome to this month's franchise market update. We're tracking 161 total franchises this month, with additions and updates spanning food and beverage, home services, health and fitness, and more. Our data team processed four weekly FDD batches throughout September, refreshing over 40,000 franchisee records along the way. This month's spotlight lands on Crumbl, whose latest FDD shows a system still growing, just at a fraction of the pace it once did
Data Update Statistics
Franchise Activity This Month
- New Franchise Additions29
- Updated Franchise Records132
- Total161
Updated Data
- Email Addresses1,296
- Phone Numbers39,405
- New FDDs161
- Total40,205
This Month's Franchise News
- •161 FDDs touched across September's four weekly updates, with 29 new franchise brands added and 132 existing systems refreshed.
- •Hyatt's portfolio saw a coordinated refresh in one week, with Caption by Hyatt, Hyatt Place, Hyatt Regency, Hyatt House, Hyatt Centric, and Hyatt Studios all updated together, alongside Cobblestone Inn & Suites and Boarders Inn & Suites by Cobblestone.
- •Food and beverage led the sector count with 39 updated brands, spanning Carl's Jr., IHOP, Crumbl, Wing-Stop, Dave's Hot Chicken, Five Guys, and TGI Fridays.
- •A significant 13,011 franchisee records were refreshed this week across 27 different brands, improving the accuracy of existing franchisee intelligence.
New Franchise Additions
This month we welcomed 1 new franchise brands across diverse industries.
American Kolache (Food & Beverage - )
1 new brand- Coratel Inn & Suites (Lodging & Leisure - )
Franchise Updates Summary
This month we processed 1 franchise updates across multiple sectors.
Canteen (Food & Beverage - )
1 update- Candy Cloud (Food & Beverage - )
Franchise Spotlight: Crumbl
Crumbl is a cookie baking and delivery business founded in August 2017 with its first bakery in Logan, Utah. The brand is distinctive for its system offering fresh, warm cookies and other complementary products to the public.
Company Profile
- Founded
- Utah, USA
- Franchise Launched
- 2018
- Concept
- Baked Goods
- Service Model
- Cookie Baking and Delivery Business
What They Do:
Why we like it:
Behind the numbers:
- •Net Unit Growth Has Slowed Significantly: Crumbl added a net of 281 units in 2023, 87 in 2024, and just 42 in 2025. The system crossed 1,100 locations and is still expanding, but the pace has dropped by roughly 85% from its peak growth year, a pattern worth tracking for anyone evaluating territory availability and market saturation.
- •Wide Sales Gap Across the System: Among the 776 outlets that operated continuously through 2025, the highest-grossing store reported $3,421,762 in annual gross sales while the lowest reported $365,129. The average was $1,139,162 and the median $1,093,071. That spread suggests location quality is a significant driver of outcome, not just the brand itself.
- •Total Fee Burden Runs Higher Than the Royalty Line Suggests: The 8% royalty is above average for a food franchise, but the full ongoing fee picture adds a 2% marketing fund contribution, a $650/month technology fee, and a potential 1-2% cooperative advertising fee if the franchisor establishes one, putting total recurring fees at 10% or more of gross sales before factoring in rent, labor, and food costs.
Performance Metrics
Unit Development
End 2025 - All 1,101 outlets at the end of 2025 were franchisee-owned. Crumbl has operated zero company-owned units since 2025, having converted its one remaining company-owned location during the year.
- Total Units:
- 1,101
- Company-Owned:
- 0
- Franchised:
- 1,101
Revenue Performance
- Avg. Annual Sales:
- $$1,139,162
- Top Quartile:
- $Not disclosed
Investment Requirements
- Total Investment Range:
- $848,566 - $1,472,533
- Initial Franchise Fee:
- $50,000
Ongoing Fees
- Royalties:
- 8% of Gross Sales
- Marketing Fund:
- 2% of Gross Sales
Support Structure
Initial training runs 18 to 29 days across three phases: an online self-guided course (roughly 15 to 20 hours), in-person training at Crumbl headquarters in Lindon, Utah if required (10 to 14 days), and on-the-job training at the franchisee's own store through grand opening (6 to 12 days). Pre-opening support includes territory designation, site approval within two weeks of written notification, written equipment and supplier specifications, store layout and design specs, and a pre-opening premises inspection. Ongoing support after opening includes regular operating manual updates, remote consultations by phone, email, or video conference, optional in-person operational assistance on request, periodic store inspections, webinars, and ongoing training seminars. There is no veteran discount or incentive program disclosed in this FDD. Technology fee of $650 per month covers platform access.
